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Westscheme Website Launched

Posted 8 February 2011 by Sean Fishlock (Datalink)

We've just helped launch a new design for the Westscheme superannuation website ( after quite some time in planning.  We've been working with Westscheme since 2006 when we redeveloped a second generation website.  That site had lasted until 2010.  A rebranding exercise was seen as the perfect opportunity to address issues with the site which included use of some outdated technologies (such as Flash, older web browsers, search engines and content management systems) and increasing clutter of information vying for the attention of a wide range of audiences.  

The first stage involved an intensive information architecture review and user experience consulting.  I worked with Adam at Westscheme we identified and break down the key audiences and messages, we looked at other industry websites and did some brainstorming.  Wireframe mockups were produced and developed further with the customer in consultation with their members. 

Our designer then proceeded with a graphical mockup, translating the new blue swan logo into a look and feel for the whole site.  The key elements of the design included a prominent content slider, and prominent audience boxes for super, employer and pensioner members.  These boxes address the different stages of member interaction from membership benefits to joining and finally online account login functions. News was consolidated and simplified into a What's New section with an RSS feed.   A Quicklinks navigation with icons and an "I want" type drop-down box complements the search in place of the Frequently Asked Questions.  Consistent colour schemes for banners were used.

Westscheme Homepage

Each section has a gateway page which groups the links for easier navigation around the site.

Jenny Joseph both put the site together and managed the project which was an enormous effort given tthe complexities of the project from programming to integration and navigation features.

Before Image - before
After Image - after
Click to zoom

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  1. Capt. Moist said on 18:47 Friday 22 Jul, 2011

    [ -5 ] 3 thumbs up!

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  2. Adam Puddy (Westscheme) said on 4:03 Thursday 17 Mar, 2011

    [ -70 ] The team at Datalink helped Westscheme to create a fantastic new online presence for a range of
    visitor groups to use. The new website is clean, intuitive and helps our audience find the
    information they need.

    We are very happy with the result.

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